What We Do

The business-to government (B2G) market is not generic and requires special knowledge. There are best practices, adequate practices and poor practices. Each of these vary from niche to niche, from IT to furniture sales, from integration services, to selling boots. There is no one size fits all.

Amtower & Company has unparalleled experience providing marketing advice to all manner of vendors, an experience spanning twenty plus years and over 200 clients. If you have specific needs, go to the Inquiry Form at the bottom of this page.

Amtower & Company is an independent consultancy. Senior partner Mark Amtower is known for his in-depth knowledge of the federal market and his candor. Established in 1985, Amtower & Company is one of the oldest independent companies providing expertise on marketing to the world’s largest market – the U.S. Federal government.

Amtower & Company is NOT an advertising agency. Our strength is in tactical advice, audience identification and reaching key influencers. We will advise our clients on selecting the best services available in the market: GSA Schedule negotiations, research, bid and proposal, advertising agencies, public relations, and more. But we do not provide these other services. Nor do we accept finders fees or other compensation from those we recommend.

Many of the companies we work with have been with us for several years. And many of the people I work with come back to me when they change jobs.  We have current clients that date back to the late 1980s.

Two things set us apart: an extraordinary knowledge and experience base, and candor. If we feel you have a minimal chance in the market, we will say so before we take your money.

Services from Amtower & Company include –

Initial Consultation:
$2,995
Consultation includes a sample database review, advertisement & mail package analysis, web site critique, report and recommendations prepared prior to 2-hour telephone conference. 

What you get: a baseline comparison of where you stand in the market and what you need to improve your overall visibility and one year individual membership at www.GovernmentMarketingBestPractices.com.

Web site/Catalog, Mail Package/Space Ad Critique:
$1,495 per package or ad

Federal Marketing Audit (FMA):
$9,995
Pre-audit database, ad/mail package, web, and media mix analysis, one day in-house workshop (two 2-hour telephone follow-ups, 30 days and 90 days out). Travel & hotel expenses for out of Washington, DC billed to client. All workshops prepaid.

Click here for what you get

Successful Federal Market Entry (SFME):
$9,995
Successful Federal Market Entry is the patented Amtower & Company step-by-step approach for companies looking to proactively enter the Federal market. Front-end research culminates in a full day presentation (in Washington).

What you get: an outline of the market potential for any product or service niche, identification of key buyers, direction on market approaches  (marketing venues), identification of key players, realistic assessment of your growth potential, and the development of an initial action plan. Telephone follow-ups are scheduled for 30 and 90 days after the session. One year corporate membership at www.GovernmentMarketingBestPractices.com. This program is not for the passive.

Government Marketing Best Practices (GMBP) Workshop:
$6,995
The most popular Amtower & Company seminar ever is available as a half-day workshop at your facility. Travels expenses paid by client outside DC area.

What you get: The seminar in the form of an in-house workshop and will cover clients’ web site, customer retention tactics, public and press relations, event selection and marketing, direct marketing (snail and email), space advertising, and special interest group identification. One year corporate membership at www.GovernmentMarketingBestPractices.com.

Hourly consulting: $600/hour
Four hour minimum; $4,995 per day plus travel expenses outside of Washington, DC area. 

Retainer
On occasion, we will work with selected companies on long-term basis. Call for details.

Amtower & Company mailing lists include the Federal Credit Cardholders, Federal Buying Activities, Key Senior Federal Executives, a total of over 250,000 key federal buyers and decision-makers, and over 300,000 government contractors.