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The government landscape for selling products is changing-

Are you prepared?


The Best Event for Product Vendors Targeting the World’s Largest Market! 

Penton Media and MeritDirect


The 7th Amtower Summit on Selling Products to the Government

November 9, 2010
The Conference Center at the Maritime Institute*
(BWI/Baltimore, MD)

Co-sponsored by Onvia, MCH and the Federal Business Council

8:00 AM – 4:00 PM

A full day of market intelligence, in-depth presentations on marketing and selling to the government (Federal, state local and education), conducting research, and more!
Sessions will cover-

  • Trends in the government market, what sectors are hot, including “green” and “bio” trends
  • The GSA Selective Sourcing BPA on Schedule 75 and the potential impact on all product Schedules
  • Marketing products to the government- tactics that work
  • Web, new media and web 2.0 tools: where they fit & how to use them
  • Tactics for selling from the GSA Schedule and Open Market
  • Research tools for the government marketer
  • And more!

Amy Africa, CEO EightByEight, leading authority on the online behavior of consumers & overall web diva extraordinaire (confirmed)
Mark Amtower, Partner, Amtower & Company, leading authority on marketing to the government (confirmed)
Michael Balsam, Chief Strategy Officer, Onvia, experts in government contracts and contracting trends (confirmed)
Courtney Fairchild, President, Global Services Inc., GSA experts (confirmed)
David Harris, Director of Government Sales, SP Richards (invited).
Michael Keating, Senior Editor, Penton’s Gov Pro Group, leading authority on trends in government spending (confirmed)
Peter Long, CEO, MCH, experts in the education market (confirmed)
David Powell, VP & COO, Federal Business Council, leading authority on event marketing (confirmed)
Rob Sanchez, President of MeritDirect Interactive, expert in e-marketing (confirmed)
For a truly low investment of only $199- you get a full day of education from some of the best minds in the government market! This includes continental breakfast, AM & PM snack breaks, lunch and the Summit Workbook.
There will be monthly tele-seminars starting in July for those who register early.

Reserve your seats today!

Or to register by phone, call 301-854-9493 or 301-924-0058, or email

About our Sponsors:

Penton Media: Penton is a world leader in business-to-business communications and information, connecting qualified buyers and sellers in 16 distinct industry sectors. Penton's audience is comprised of subscribers, registrants, and attendees from 114 magazines, 145 websites, and nearly 100 trade shows. Penton offers a highly targeted multi-channel audience and media products that reach top decision-makers.

MeritDirect: MeritDirect is the largest b2b list brokerage & list management company in the world: size gives us unsurpassed knowledge of the marketplace, proprietary database & analysis products, and affords you the best service team available. MeritDirect is also the leading B2B interactive marketing and e-marketing firm in the U.S.

Onvia:  Onvia provides businesses the timely and relevant private sector and government procurement information they need in order to sell to their target markets in the public, commercial and residential sectors.  More than 8,400 subscribers across the United States in industries such as architecture and engineering, construction, IT/telecom, business consulting services, operations and maintenance, and transportation rely on Onvia as a comprehensive resource for industry-specific information needed to make intelligent sales decisions.  Onvia offers unparalleled coverage of government contracting activity.

MCH: MCH is America’s leading compiler of business-to-institution (B2i) databases and mailing lists. The MCH database features information on 1.1 million institutions and 8 million decision makers. The largest institutional markets include governments, hospitals, medical practices, schools, school districts, and churches. MCH’s large, on-site research staff continuously updates data, primarily through telephone surveys.

Federal Business Council: Federal Business Council, Inc. (FBC) specializes in producing conferences and trade show events at and for Federal Government locations throughout the United States. Each month thousands of federal employees attend FBC events to evaluate the latest advances in technology, military hardware, training, and other product areas, as well as update their sources for future requirements.

Founded in 1976, FBC has conducted more than 4,000 onsite expositions and conferences for the Department of Defense, Intelligence, and civilian agencies. In this time, FBC has grown from a simple event management company to a comprehensive resource for marketing to the Federal Government.

About our speakers:

Amy Africa, CEO EightByEight, leading authority on the online behavior of consumers & overall web diva extraordinaire. A leading expert in web traffic, conversion, and web shopping cart technologies, Amy is a popular speaker at marketing events worldwide.

*Larry Allen, President, the Coalition for Government Procurement, leading exeprt on GSA Schedules (invited). Larry is president of the Coalition for Government Procurement, a trade group for GSA Schedule contractors. He is in the front lines of what is happening with GSA Schedules and an expert in the process of selling from a Schedule. He is also the host of Off the Shelf, a weekly radio show on Federal News Radio airing Tuesday at 10:30 AM.

Mark Amtower, Partner, Amtower & Company. Author of Government Marketing Best Practices, Mark is a leading authority on marketing to the government. Since 1985, Amtower & Company has advised thousnds of companies on marketing to the government throughAmtower & Company seminars, Summits, and conferences, speaking at other conferences around the country, writing for over 30 publications and hosting Amtower Off Center Monday at noon on Federal News Radio in Washington, DC.

Michael Balsam, Chief Strategy Officer, Onvia, experts in government contracts and contracting trends. Michael Balsam drives strategic planning for Onvia and is the lead product architect. As a recognized subject matter expert on government spending, he helped to author transparency components of the 2009 American Recovery and Reinvestment Act (ARRA). He continues to advise government at all levels on maximizing the impact of recovery spending. Balsam's views on government spending have been featured in the Wall Street Journal, Barron’s and the Washington Post among other leading publications. Balsam teaches business development at the University of Washington.

David Harris, Director of Government Sales, S.P. Richards. S.P. Richards is one of North America's leading business products wholesalers. Mr Harris has been in office product sales to the government since 1977 starting with MS Ginn Company, and working at Corporate Express and Staples before moving to S.P.Richards.

*Michael Keating, Senior Editor, Penton’s Gov Pro Group, leading authority on trends in government spending and author of The Keating Report (invited)

Peter Long, CEO, MCH, experts in the education market. Peter serves as CEO of MCH, Inc. and its subsidiary, MCH GeoPoints. Peter began his career at Coopers and Lybrand in Boston in its Information Technology Audit Services group. He joined MCH as Executive Vice President in 1993 and was promoted to CEO in 1996. Peter is a member of over 15 professional associations including the Young President’s Organization (YPO), the Direct Marketing Association (DMA) and Business Executives for National Security (BENS).

David Powell, VP & COO, Federal Business Council, leading producer of events in the Federal market.  David is the industry lead for FBC and works with leading government contractors to help them maximize their exposure to targeted government audiences. As the leader of the FBC sales force, David sees close-up the results specific events bring to FBC clients.

Rob Sanchez, President of Merit Direct list Management and Interactive Services. An expert in e-marketing, Rob oversees and advises on the activities of MeritDirect clients

*The Maritime Institute is located in the hotel district of Baltimore-Washington International (BWI) airport and is 10 minutes by shuttle bus from the airport. The Institute has comfortable hotel guest accommodations with an indoor pool and fitness center and plenty of parking. It is also close to the BWI Amtrak station and is about 5 minutes off Interstate 95.

If you are staying overnight, contact them at  866-629-3196.

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