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The Amtower Report

The Amtower Report

Volume 6, #18, November 5, 2007

(The Amtower Report is an e-journal on the Business-to-Government market featuring the opinions of Mark Amtower, and occasionally reader comments. This newsletter is only sent to those who request it. Sign up for your free subscription at and if you like this newsletter, please pass it along to your colleagues. To unsubscribe, see directions below. The newsletter is posted each Monday at, and the latest “Off-Center Observations” is on the home page. All back issues are available at

In this issue:
Amtower Off-Center Observations
The Good, The Bad and the Ugly
Events Worth Attending
Amtower on the Radio- WFED


Item: GIT Rockin, the fundraiser rock and roll event for the USO, sponsored by 1105, is rapidly approaching – October 18. GIT out there and support this event ! Anything you can do to support the USO and our troops – do it!! See the link below in Events.

Item: And speaking of 1105, apparently they have purchased GovSec from National Trade Productions. A few weeks back I said I had heard rumors that they were buying an event company. Well, I was wrong – they bought the event without the company.

Item: This Friday at 2 PM tune in to my interview with the folks from FISSEA – Mark Harris of NIST and Louis Numkin of FISSEA. The Federal information Security Educators Association has been around for years doing great behind the scenes work. The annual FISSEA conference is coming up and I would like it to be a BIG HIT! Joining me as co-host for this will be David Powell, COO of the Federal Business Council.

Item: The newsletter will be on a very brief hiatus as I am attending two multi-day events over the next few weeks. Consequently there may be only one November issue.

Item: A very cool event at NSF on October 23 – and it will be s sell-out soon: Facilitating Collaboration In The Virtual And Built Environments. Long url so you may have to cut and paste!

Item: If you sell products to government (as in commodity products, including IT), the place to be this November 5-6 is The Sixth Annual Amtower Summit on Selling Products to the Government. This is the only event focused exclusively on selling products to the government and we offer information you can act on immediately. We have a great lineup of speakers and we are in a great new Hilton hotel, the BWI Hilton, 5 minutes from Baltimore-Washington International airport. Join us for good food, great speakers, excellent networking and more. This is a limited seating event, so register NOW. See Events below for the link.

Item: From my friends at Market Connections - all of their stuff is good. Market Connections has a new white paper, “Unleashing the Power of Customer Satisfaction Surveys.”  It covers numerous aspects of customer and contract satisfaction surveys, including why you should do them, what type is right for your organization, and advice for converting the findings into process and performance improvements.  You can download the white paper for free at  Do so by October 31, and you’ll also be entered into a drawing for a new iPhone®. 


Just a quick note on the passing of an Olympic sponsor. Kodak (no, the company did not fold) has pulled out of being an Olympic sponsor after the next Olympics. They are the longest standing sponsor, going back to advertisements placed in the programs in 1896, when the modern Olympics started.

We all have to re-think our advertising on occasion.


Beware of the SCHLOCK EVENT PRODUCERS, producing minimal value events that eat your money with no significant return! The events listed below are among those I think are worth your time, money and effort. Just because an event is not listed below does not imply it is not worth attending. If you want my opinion on a specific event or producer, call me. This topic is addressed more thoroughly in the members section at

October 18, 7:00PM - 11:00PM, GIT ROCKIN' 2nd Annual BATTLE OF THE GOVERNMENT IT BANDS, The State Theatre, Falls Church, VA

October 23-25, Federal Information Assurance Conference 2007, University of Maryland at College Park

November 2, Heroines in Technology, Hyatt Regency Reston,

November 5-6, 2007 – The Sixth Annual Amtower Summit on Selling Products to the Government, BWI Airport Hilton. Save the date – details to follow at

November 7-8, The Coalition for Government Procurement Annual Fall Conference, Hilton Arlington,


Amtower Off-Center airs Friday at 2:05 PM on WFED 1050 AM in Washington, DC and is simulcast and archived on Tune in to the only show for the government contracting market! Our archives now have over 30 shows covering a variety a topics, many of which you will fiond events for out there that will charge you money. I have some of the most knowledgeable people in the market on my show and it is FREE! Check out the Audio Archives at .

As always, your comments, questions and suggestions are welcome.

Mark Amtower

The Amtower Report is published by Amtower & Company, and is written for companies targeting the government marketplace. The opinions expressed are those of Mark Amtower unless otherwise noted. Contact us at Amtower & Company, PO Box 314, Highland, MD 20777-0314 (301-924-0058). This material is copyrighted and may not be duplicated, reprinted or otherwise replicated without written permission of the publisher. Email subscriptions are free by request: sign up at

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